Farm to Fork ProcessBACK
We work directly with the farmers and ensure best practices in cattle management and productivity, clean milk practices, veterinary support, high quality cattle feed and fair and transparent process of testing and remuneration for the milk supplied by individual farmers. We have set up Village Level Collection (VLC) Centres where farmers are enrolled and their produce tested for procurement and remuneration, using advanced technology equipments in a fair and transparent manner.
To ensure transparent operations and scientific process of grading the milk, the company has invested in Automatic Milk Collection System (AMCS) at each VLC Centre, consisting of Electronic Weigh Scale, Electronic Milk Analyser with in-built printer, Solar Operated Battery back-up and Food Grade Stainless Steel Milk Cans and Collection equipment. The milk is accepted only if it meets the Mahindra Quality Standards, with all transactions of testing and subsequent weighing happening without manual handling. The farmer gets automatically generated printed slip for each transaction indicating the quality & quantity of milk supplied and the amount payable.
Through extension and training, we ensure that Farmers associated with us adopt clean milk production practices right from time the animal is milked till it is delivered at our VLC Centres. We are also arranging supply of good quality cattle feed and providing extension on fodder development practices and feeding management to ensure that the animals get proper nutrition and thereby improve its health and productivity in terms of milk yield.
Since the animals are milked twice daily, the VLC Centres are operated for 2 hours in the morning and again for 2 hours in the evening, so that we collect fresh milk from the Farmers and transport the milk to our nearest Milk Chilling Centre (MCC) immediately and is chilled instantly to retain its freshness, natural flavour and nutritional content.